Contact our gambling PPC agency.
Watch this short overview –https://www.youtube.com/watch?v=IBl2o5xjo0U
Recommended reading for iGaming operators & marketers:
The A-Z of Casino Marketing
https://ift.tt/UsFXutV
The A-Z of iGaming SEO
https://ift.tt/XNvK89S
Contact my iGaming PPC agency:https://ift.tt/HZKp2eS
On paper, PPC is PPC.
The first mistake is to ignore the expertise of a gambling PPC expert.
Keywords.
Ads.
Landing pages.
Tracking.
But in gambling and iGaming, the assumption that the gambling PPC business is exactly the same as other verticals, us why so many PPC campaigns underperform – or never get approved in the first place.
In this video, I explain why hiring an expert gambling PPC agency matters, and why generalist PPC agencies often struggle when operating in regulated gambling markets.
iGaming Is Not One Market
One of the biggest mistakes agencies make is treating iGaming as a single niche.
In reality, sports betting, online casinos, bingo, lottery, social casinos, and skill-based gaming all behave very differently.
Different audiences.
Different intent.
Different compliance requirements.
Different conversion journeys.
Treating them as “just gambling” often leads to poor performance, wasted spend, or compliance issues.
Platform & Policy Reality
The next challenge is platform policy.
Google Ads, Microsoft Ads, and Meta don’t just restrict gambling – they regulate it heavily.
Licensing requirements.
Platform certifications.
GEO-targeting constraints.
Ad copy and wording limitations.
Landing page structure and disclosures.
One wrong assumption can lead to ad disapprovals, manual reviews, or full account suspension.
Generalist PPC agencies often learn this the hard way – on your account.
Why Generalist PPC Agencies Struggle in Gambling
Most generalist PPC agencies are excellent at retail, SaaS, or lead generation.
But gambling PPC operates very differently.
It involves:
• Regulated environments
• Delayed and fragmented conversion paths
• Partial attribution and limited data visibility
• Constant policy changes
Without direct experience in gambling markets, optimisation decisions are often based on incomplete data or assumptions that simply don’t apply in iGaming.
What Specialist Gambling PPC Agencies Do Differently
An expert gambling PPC agency already understands:
• How different gambling verticals convert
• What language triggers disapprovals
• How to structure accounts for approval and scale
• How to work responsibly around data gaps
• How to protect accounts long-term
• How platforms like Google and Meta respond to gambling ads
This isn’t about shortcuts or tricks – it’s about experience in regulated environments.
Risk Reduction Is the Real ROI
In iGaming, the biggest cost isn’t CPC.
It’s:
• Account, domain and company suspensions
• Lost momentum• Compliance breaches
• Risk of Fines and License bans
• Time spent rebuilding trust with platforms
Specialist gambling PPC agencies exist to reduce those risks while still driving sustainable growth.
If you’re operating in gambling and PPC feels harder than it should – or you’ve hit approval or performance ceilings – it’s rarely a budget issue.
It’s usually an experience issue.
We work exclusively in iGaming PPC across sports betting, casino, bingo, lottery, and regulated gambling markets.
If you’d like a specialist second opinion on your PPC setup, feel free to get in touch using the details below.
Thanks for watching.
My Gambling PPC Agency Contact Details:
Website: https://ift.tt/Nw5YUz0
WhatsApp: +44 7484 866107Telegram: casinomarketingshop
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/OAGf8B6
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