iGaming Sports Sponsorship Agency

At The Casino Marketing Shop, we help online casinos, sportsbooks, and iGaming brands connect with powerful sports sponsorship opportunities that drive brand awareness, player acquisition, and global reach.

With decades of experience, direct relationships with sports clubs, federations, and talent agencies worldwide, and a track record of high-profile sponsorships — we are your trusted iGaming sports sponsorship agency.

Whether you’re looking to sponsor football clubs, esports tournaments, boxing events, or motorsport championships, we can plan, negotiate, and activate sponsorship deals that align perfectly with your marketing goals.

Why Choose The Casino Marketing Shop for Sports Sponsorship?

Partnering with the right sports property can transform your brand’s visibility, trust, and player numbers.
At The Casino Marketing Shop, we offer:

✅ 20+ years of sports sponsorship and gambling marketing experience
✅ Direct access to clubs, leagues, rights holders, and talent globally
✅ Expertise in planning, negotiating, and activating high-ROI sponsorships
✅ Flexible deal structures to suit your marketing budgets and objectives
✅ Comprehensive management from strategy to activation

We have facilitated sponsorship deals across football, boxing, esports, racing, rugby, and more — including brokering sponsorships with The Premiership, bet365, and other leading names in the betting and gaming sector.

Our iGaming Sports Sponsorship Services

Full-Service Sponsorship Planning and Execution

At The Casino Marketing Shop, we manage every element of your sponsorship journey:

Sponsorship Strategy and Planning

We help you define:

• • Your target audience alignment

• • Objectives (brand awareness, lead generation, trust building)

• • Optimal sports verticals (football, esports, boxing, motorsport, etc.)

• • Budget allocation across markets

Rights Negotiation and Deal Structuring

We have established working relationships with:

• • Professional clubs

• • Regional and global leagues

• • National federations

• • Athlete management agencies

This allows us to negotiate sponsorship rights that maximise your ROI — from shirt sponsorships to stadium advertising, digital integrations, and ambassador deals.

Sponsorship Activation

Our team ensures your sponsorship delivers tangible marketing results through:

• • Brand integration in media assets

• • Player and fan engagement strategies

• • Matchday activations and hospitality

• • Social media and PR amplification

Measurement and ROI Reporting

We track performance through:

• • Audience reach and media value reports

• • Brand exposure tracking

• • New player acquisition metrics

• • Engagement rates and social amplification

Types of Sports Sponsorship Deals We Offer

Flexible Packages for iGaming Brands of All Sizes

We broker and manage deals across various investment levels:

Event-Led Sponsorships

From small regional tournaments costing a few thousand pounds, to global televised events with multimillion-pound title sponsorship packages — we help you find the right fit.

Team and Club Sponsorships

Sponsor professional football clubs, rugby teams, basketball clubs, esports squads, and more — with options for:

• • Front-of-shirt sponsorship

• • Sleeve sponsorship

• • Stadium branding

• • Official betting partner status

Athlete and Brand Ambassador Deals

Partner directly with high-profile athletes, influencers, and ambassadors who align with your brand values — driving credibility, media exposure, and player trust.

Federation and League Partnerships

Become an official sponsor of national and international sports leagues or federations, providing your brand with global reach and prestige.

Sports Categories We Specialise In

Our experience spans a broad range of sports verticals where iGaming brands can activate powerful sponsorships:

• • Football (Soccer) – Premier League, La Liga, Serie A, and more

• • eSports – Major tournaments, team sponsorships, influencer campaigns

• • Boxing – Event sponsorships, fighter endorsements, live activation

• • Motorsports – Rally, F1, MotoGP partnerships

• • Rugby – Club and tournament sponsorships

• • Basketball – NBA partnerships, European leagues

• • Golf – Tournament and player sponsorships

• • Ice Hockey – NHL and European league sponsorships

• • Equestrian Sports – Polo, show jumping, racing events

• • Snooker, Pool, Racing – High-visibility event-led opportunities

Wherever your audience is, we can help you reach them through strategic sports sponsorship.

iGaming Sport Sponsorship Services

We work with all levels of organisation in sport including Local, Regional, National and Global sports federations.

We have working relationships with a number of professional clubs and leagues – in the UK, Europe, Australia, New Zealand, North America and Africa.

We also have contacts with most of the big sports agencies, especially useful for sports bookmakers looking for credible brand ambassadors.

The types of sponsorship deals we broker and manage range from event-led sponsorships ranging from £100, up to globally televised recognised sporting events which might cost brands up to £10M to sponsor an event as the title sponsor for 1 year.

We work with lots of football clubs and associations, helping to drive more revenue from the iGaming sector to their brands.

Please contact us today if you would like to discuss sports sponsorship for your iGaming brand – we are happy to give you some free consultation and advice, before planning some campaigns for you with the sports teams we work with.

The sports sponsorship rights holders pay all of our commissions.

This means our service can essentially be hired for free, on the basis we can agree a level of exclusivity.

Please contact us to discuss sports sponsorship campaigns for your sports betting or iGaming brand/s.

How Our Sports Sponsorship Process Works

Simple, Efficient, Effective

1. 1. Initial Consultation – We discuss your brand goals, audience, and preferred sports categories.

1. 1. Sponsorship Scouting – We identify relevant opportunities from our network of clubs, events, and athletes.

1. 1. Deal Structuring – We negotiate and finalise a bespoke sponsorship package tailored to your needs.

1. 1. Activation Strategy – We help you activate the sponsorship through media, digital, and matchday campaigns.

1. 1. Performance Tracking – We provide reporting on exposure, engagement, and player acquisition impact.

Ready to Secure a Game-Changing Sports Sponsorship?

Whether you want to sponsor a football team, an esports organisation, a boxing event, or a motorsport championship, The Casino Marketing Shop is your expert guide to the world of iGaming sports sponsorship.

👉 Contact us today for a free consultation and discover the perfect sponsorship opportunities for your casino or sportsbook brand.

As well as sports sponsorship we also act as a sportsbook marketing agency driving players online using SEO, PPC and Social Media.

The Casino Marketing Shop — Your Trusted iGaming Sports Sponsorship Agency

At The Casino Marketing Shop, we deliver more than just access to sports sponsorship — we deliver strategic partnerships that power brand growth, player loyalty, and long-term success. We also work as a sports betting marketing agency driving players online.

Let’s put your brand at the heart of the sporting action — and into the hearts of your target players.