iGaming Media Buying Packages

Choosing The Casino Marketing Shop for your casino’s media services offers several benefits:

• Reduced CPA Costs – as we always critique all iGaming marketing setups we use
• Improved Player Lifetime Values – as we always test the brands we market
• Scalability – we aggregate large-volume suppliers for high-volume delivery of players
• Reliability – we only work with the largest most credible media owners
• Expertise – we program our advertising and marketing campaigns with precision and expertise

Book a Free Consultation?

If you would like to book a free consultation, please provide your contact details here, and we can set up a convenient time for you.

Why choose our casino media buying services?

We only work with big, credible media owners with a proven track record in iGaming.

The media publishers we work with include global online media owners like Google and Facebook.

Our team has worked with many TV broadcasters, including CNN, NBC, ITV and Sky Sports.

Our team has working relationships with 100s of sports media rights holders, associations, leagues, event organisers and professional sports teams that are known globally. Deals brokered include sponsorship of The Premiership, La Liga, Serie A, The Bundesliga and more.

With a credible reputation in the iGaming sector established over decades of media buying experience, we provide expert support to online sportsbooks and casinos looking to expand their reach with high-volume media owners.

Casino Media Buying Agency Services

Our trusted casino media buying agency is for ambitious online casinos, sportsbooks, bingo sites, and iGaming brands worldwide.

If you want to scale player acquisition, maximise ROI, and enhance brand visibility, you need media buying expertise specifically tailored to the highly regulated gambling industry. That’s exactly what we deliver — with precision, compliance, and proven success.

A Specialist iGaming Media Buying Agency You Can Trust

At The Casino Marketing Shop, we don’t just buy media — we deliver strategic marketing solutions designed to drive sustainable growth for your iGaming brand.

✅ 20+ years of experience in gambling advertising
✅ Access to premium media inventory globally
✅ Expertise across SEO, PPC, TV advertising, CRM, and sponsorships
✅ Proven success working with online casinos, sportsbooks, and gambling affiliates
✅ Relationships with leading publishers, broadcasters, and sports media rights holders

Our role is simple: buy the best media, at the best price, to bring you the best players.

Our Casino Media Buying and Marketing Services

Comprehensive iGaming Media Buying Solutions

We offer a full suite of services to meet your marketing and player acquisition needs:

Media Planning and Strategy

We build bespoke media plans based on your brand goals, budgets, and player demographics — ensuring efficient spend and maximum impact.

Performance-Based Media Buying

Our media buying services cover:

• Search engine PPC (Google Ads, Bing Ads)

• Paid social media campaigns (Facebook, Instagram, TikTok, X)

• Ad network and programmatic media buying

• TV advertising and sponsorship buying

• Sports sponsorship activations

We negotiate hard to get you the best inventory at the best price.

Sports Sponsorships for iGaming Brands

Expand your brand through strategic sponsorships in football, esports, rugby, motorsports, and beyond. We offer:

• Planning and rights negotiation

• Sponsorship activation strategy

• Performance measurement and reporting

TV Advertising and Production

From ideation to broadcast, we manage:

• TV commercial creative development

• Media buying across major broadcasters (Sky, NBC, CNN, ITV)

• Sponsorship opportunities on premium sports programming

Conversion Rate Optimisation and Marketing Operations

We improve your entire marketing funnel by:

• Conducting usability audits

• Running A/B tests

• Optimising landing pages and CRM systems

CRM and Player Retention Programs

We develop:

• AI-driven chatbot strategies

• Email marketing workflows

• SMS marketing for player re-engagement

• Retention-focused campaigns that improve player lifetime value (LTV)

Why Choose Our Casino Media Buying Services?

Partnering with us gives your brand a serious edge:

Reduced CPA and Increased ROI

We constantly critique and optimise all campaign setups, resulting in lower cost-per-acquisition (CPA) and higher returns.

High-Quality Media Partnerships

We only partner with globally recognised and trusted media owners like Google, Facebook, major TV broadcasters, and official sports organisations.

Scalability

We aggregate media supply from multiple premium sources, enabling high-volume player delivery while maintaining acquisition quality.

Compliance Expertise

We understand advertising restrictions for gambling brands across key markets like the UK, EU, US, and LATAM — ensuring your campaigns stay compliant.

Deep Gambling Sector Expertise

Our team has decades of experience in the gambling and betting sectors. We understand your audience, your challenges, and your growth targets.

Our Media Buying Relationships

Over the years, we’ve built relationships with some of the most influential media companies and rights holders, including:

• Google, Facebook, Microsoft

• CNN, NBC, ITV, Sky Sports

• The English Premier League (EPL)

• La Liga, Serie A, Bundesliga

• Major esports tournament organisers

This enables us to negotiate highly competitive deals for our clients — across search, social, TV, programmatic, and sponsorship.

iGaming Media Buying Packages

Flexible Packages to Suit Every iGaming Brand

Whether you’re an emerging operator or a global brand, we have flexible packages to match your goals:

• Startup Packages – low-risk media buying with quick ROI focus

• Growth Packages – blended SEO, PPC, and paid social for scaling player acquisition

• Enterprise Packages – full-service media planning, buying, creative production, sponsorships, and CRM integration

All packages include strategy consultation, campaign management, and performance reporting.