Casino TV Advertising Agency | iGaming Media Buying Experts

Welcome to The Casino Marketing Shop — a leading casino TV advertising agency dedicated to helping online casinos, sportsbooks, and iGaming brands unlock the power of television.

With more than two decades of experience in TV media buying, creative production, and campaign optimisation, we’ve delivered over 100 successful casino TV advertising campaigns for some of the most recognisable brands in the gambling industry.

Whether you’re launching a new casino, growing your sportsbook, or building brand credibility in a competitive market, TV remains one of the most powerful and scalable marketing channels — when executed strategically.

Why Choose Us as Your Casino TV Media Buying Agency?

A Trusted Partner in iGaming Television Advertising

We’ve been doing this since the early 2000s, when our CEO began working in TV media sales at CNN International. Since then, our team has:

✅ Planned and delivered over 100+ iGaming TV ad campaigns
✅ Partnered with top broadcasters like CNN, CNBC, Sky Sports, and ITV
✅ Managed both operator and affiliate-led campaigns
✅ Produced live poker tournament broadcasts, CEO interviews, and brand TV ads
✅ Pioneered A/B testing across channels, genres, and programming to maximise ROI

With a proven track record, we offer a rare blend of creativity, commercial know-how, and data-backed strategy — making us the go-to TV media buying agency for online casinos and sportsbooks.

Our Casino TV Advertising Services

End-to-End TV Advertising Solutions for iGaming Brands

We offer fully managed TV marketing services tailored to meet your brand objectives and regional regulatory requirements. From creative production to campaign analysis, we guide you through every stage of the process.

Strategic TV Media Planning

We help you plan and buy the right TV inventory based on your goals, player demographic, and budget. This includes:

• Audience targeting by region and channel

• Programming alignment (sports, reality, business news, etc.)

• Media cost optimisation

• Regional vs. national exposure planning

Casino TV Media Buying

Thanks to our partnerships with top broadcasters, we offer:

• Access to premium ad slots on leading TV networks

• Cost-effective sponsorship opportunities

• Programmatic and direct media buying models

• Broadcaster-negotiated deals that save you money

Bonus: If you sign a Letter of Authority for us to buy TV on your behalf, our media planning is free — as we’re compensated by the broadcaster, not you.

Creative Production for TV Campaigns

We bring your vision to life with:

• Script development and creative direction

• Studio production and editing

• Animation, voiceovers, and compliance reviews

• Talking-head interviews, live-action commercials, and poker show broadcasts

We also work with top-tier production partners to ensure cost-effective delivery without compromising on quality.

Sponsorship Activation

Beyond traditional spot ads, we help casinos and sportsbooks secure powerful TV sponsorship placements, including:

• Segment sponsorship (e.g., weather, sports updates)

• In-show branding

• Competition tie-ins

• Sponsored programming blocks

TV Campaign A/B Testing (Our USP)

We are one of the only agencies in the iGaming industry to have thoroughly A/B tested TV programming and performance, testing different ad types, times, and genres across multiple channels.

This testing revealed CPA variations of up to 10X depending on the content — proving the importance of optimised programming placement. One campaign has run successfully for over 15 years based on these insights.

The Benefits of Casino TV Advertising

Why Invest in TV Advertising for iGaming?

While digital channels are vital, TV offers unique benefits that online platforms can’t always replicate:

Massive Reach and Brand Visibility

TV can reach millions of potential players, quickly building brand recognition and trust at scale — especially when paired with high-profile sponsorships or prime-time slots.

Higher Player Trust and Conversion

Studies consistently show that players trust brands they see on television more than digital-only ads. This translates into higher conversion rates and stronger long-term brand loyalty.

Compliance-Safe Messaging

When planned properly, TV offers a controlled environment for brand-safe, regulation-compliant advertising — even in highly restricted iGaming jurisdictions.

Consistent Performance Across Channels

TV drives multi-channel lift — boosting branded search, improving conversion from SEO/PPC, and driving traffic spikes across all your digital properties.