Watch this short overview –https://www.youtube.com/watch?v=IBl2o5xjo0URecommended reading for iGaming operators & marketers:The A-Z of Casino Marketinghttps://https://ift.tt/BwamlDU A-Z of iGaming SEOhttps://https://ift.tt/350PuL2 my iGaming PPC agency direct:https://ift.tt/QkSVJCA paper, PPC is PPC.The first mistake is to ignore the expertise of a gambling PPC expert.Keywords.Ads.Landing pages.Tracking.But in gambling and iGaming, the assumption that the gambling PPC business is exactly the same as other verticals, us why so many PPC campaigns underperform – or never get approved in the first place.In this video, I explain why hiring an expert gambling PPC agency matters, and why generalist PPC agencies often struggle when operating in regulated gambling markets.iGaming Is Not One MarketOne of the biggest mistakes agencies make is treating iGaming as a single niche.In reality, sports betting, online casinos, bingo, lottery, social casinos, and skill-based gaming all behave very differently.Different audiences.Different intent.Different compliance requirements.Different conversion journeys.Treating them as “just gambling” often leads to poor performance, wasted spend, or compliance issues.Platform & Policy RealityThe next challenge is platform policy.Google Ads, Microsoft Ads, and Meta don’t just restrict gambling — they regulate it heavily.Licensing requirements.Platform certifications.GEO-targeting constraints.Ad copy and wording limitations.Landing page structure and disclosures.One wrong assumption can lead to ad disapprovals, manual reviews, or full account suspension.Generalist PPC agencies often learn this the hard way — on your account.Why Generalist PPC Agencies Struggle in GamblingMost generalist PPC agencies are excellent at retail, SaaS, or lead generation.But gambling PPC operates very differently.It involves:• Regulated environments• Delayed and fragmented conversion paths• Partial attribution and limited data visibility• Constant policy changesWithout direct experience in gambling markets, optimisation decisions are often based on incomplete data or assumptions that simply don’t apply in iGaming.What Specialist Gambling PPC Agencies Do DifferentlyAn expert gambling PPC agency already understands:• How different gambling verticals convert• What language triggers disapprovals• How to structure accounts for approval and scale• How to work responsibly around data gaps• How to protect accounts long-term• How platforms like Google and Meta respond to gambling adsThis isn’t about shortcuts or tricks – it’s about experience in regulated environments.Risk Reduction Is the Real ROIIn iGaming, the biggest cost isn’t CPC.It’s:• Account, domain and company suspensions• Lost momentum• Compliance breaches• Risk of Fines and License bans• Time spent rebuilding trust with platformsSpecialist gambling PPC agencies exist to reduce those risks while still driving sustainable growth.If you’re operating in gambling and PPC feels harder than it should – or you’ve hit approval or performance ceilings – it’s rarely a budget issue.It’s usually an experience issue.We work exclusively in iGaming PPC across sports betting, casino, bingo, lottery, and regulated gambling markets.If you’d like a specialist second opinion on your PPC setup, feel free to get in touch using the details below.Thanks for watching.My Gambling PPC Agency Contact Details:Website: https://ift.tt/V4TrqAH: +44 7484 866107Telegram: casinomarketingshop
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/1WcNm93
Please follow and like us:
