Running TV ads for a gambling or iGaming brand before the foundations are in place is one of the easiest ways to waste budget.
In this video, I explain what gambling brands need ready before launching TV advertising — including tracking, digital performance, brand positioning, and internal processes — so TV supports growth instead of exposing weaknesses.
This is part 8 of a short series on gambling marketing ROI, focused on ensuring TV spend is layered on top of a solid, scalable marketing foundation.
🔗 Watch the full long-form breakdown here:
🔗 Dedicated iGaming & casino TV media buying agency
👉 Watch the rest of the series to understand how TV fits into a profitable gambling marketing strategy.
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/pFORByZ
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