Most gambling brands don’t lose money on TV because TV doesn’t work — they lose money because they approach TV with the wrong expectations, metrics, and timelines.
In this video, I explain the most common mistakes gambling and iGaming brands make when assessing TV advertising ROI, and why TV should be treated very differently to performance channels like PPC or affiliates.
This is part 3 of a short series on gambling marketing ROI, focused specifically on TV, brand spend, and how experienced teams evaluate effectiveness without relying on misleading attribution models.
If you’re exploring TV advertising for a gambling or iGaming brand — or already spending serious budget — understanding this properly matters.🔗
🔗 Dedicated iGaming & casino TV media buying agency
👉 Watch the rest of the series for a realistic view of how TV fits into a profitable gambling marketing mix.
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/X81TYJI
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