One of the most common reasons TV advertising fails for gambling brands is underinvestment
.In this video, I explain why TV requires a minimum level of spend to generate meaningful data, awareness, and commercial impact — and why “testing TV cheaply” often leads to the wrong conclusions.
This is part 9 of a short series on gambling marketing ROI, focused on budget thresholds, realistic expectations, and how experienced brands approach TV spend.
🔗 Watch the full long-form breakdown here:
🔗 Dedicated iGaming TV media buying agency
👉 Watch the rest of the series to understand how TV fits into a profitable gambling marketing strategy.
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/HzwtCxO
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