iGaming Sports Sponsorship Agency Services
Our company CEO has a strong track record planning, buying and optimising sports sponsorship campaigns for casinos and sportsbooks.
We have bought, sold and brokered lots of iGaming sports sponsorship campaigns directly with sports clubs, teams, associations, leagues, talent agencies and global sports federations.
High-profile case studies include sponsoring The Premiership with bet365 and lots of live sports events in sports like football, boxing and poker.
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Some of the main sports we have worked with in recent years include:
- Baseball
- Basketball
- Boxing
- Football
- eSports
- Golfa
- Equestrian
- Ice Hockey
- Motorsports
- Netball
- Pool
- Racing
- Rugby
- Snooker
iGaming Sports Sponsorship Agency
At The Casino Marketing Shop, we help online casinos, sportsbooks, and iGaming brands connect with powerful sports sponsorship opportunities that drive brand awareness, player acquisition, and global reach.
With decades of experience, direct relationships with sports clubs, federations, and talent agencies worldwide, and a track record of high-profile sponsorships — we are your trusted iGaming sports sponsorship agency.
Whether you’re looking to sponsor football clubs, esports tournaments, boxing events, or motorsport championships, we can plan, negotiate, and activate sponsorship deals that align perfectly with your marketing goals.
Why Choose The Casino Marketing Shop for Sports Sponsorship?
Partnering with the right sports property can transform your brand’s visibility, trust, and player numbers.
At The Casino Marketing Shop, we offer:
✅ 20+ years of sports sponsorship and gambling marketing experience
✅ Direct access to clubs, leagues, rights holders, and talent globally
✅ Expertise in planning, negotiating, and activating high-ROI sponsorships
✅ Flexible deal structures to suit your marketing budgets and objectives
✅ Comprehensive management from strategy to activation
We have facilitated sponsorship deals across football, boxing, esports, racing, rugby, and more — including brokering sponsorships with The Premiership, bet365, and other leading names in the betting and gaming sector.
Our iGaming Sports Sponsorship Services
Full-Service Sponsorship Planning and Execution
At The Casino Marketing Shop, we manage every element of your sponsorship journey:
Sponsorship Strategy and Planning
We help you define:
- Your target audience alignment
- Objectives (brand awareness, lead generation, trust building)
- Optimal sports verticals (football, esports, boxing, motorsport, etc.)
- Budget allocation across markets
Rights Negotiation and Deal Structuring
We have established working relationships with:
- Professional clubs
- Regional and global leagues
- National federations
- Athlete management agencies
This allows us to negotiate sponsorship rights that maximise your ROI — from shirt sponsorships to stadium advertising, digital integrations, and ambassador deals.
Sponsorship Activation
Our team ensures your sponsorship delivers tangible marketing results through:
- Brand integration in media assets
- Player and fan engagement strategies
- Matchday activations and hospitality
- Social media and PR amplification
Measurement and ROI Reporting
We track performance through:
- Audience reach and media value reports
- Brand exposure tracking
- New player acquisition metrics
- Engagement rates and social amplification
Types of Sports Sponsorship Deals We Offer
Flexible Packages for iGaming Brands of All Sizes
We broker and manage deals across various investment levels:
Event-Led Sponsorships
From small regional tournaments costing a few thousand pounds, to global televised events with multimillion-pound title sponsorship packages — we help you find the right fit.
Team and Club Sponsorships
Sponsor professional football clubs, rugby teams, basketball clubs, esports squads, and more — with options for:
- Front-of-shirt sponsorship
- Sleeve sponsorship
- Stadium branding
- Official betting partner status
Athlete and Brand Ambassador Deals
Partner directly with high-profile athletes, influencers, and ambassadors who align with your brand values — driving credibility, media exposure, and player trust.
Federation and League Partnerships
Become an official sponsor of national and international sports leagues or federations, providing your brand with global reach and prestige.
Sports Categories We Specialise In
Our experience spans a broad range of sports verticals where iGaming brands can activate powerful sponsorships:
- Football (Soccer) – Premier League, La Liga, Serie A, and more
- eSports – Major tournaments, team sponsorships, influencer campaigns
- Boxing – Event sponsorships, fighter endorsements, live activation
- Motorsports – Rally, F1, MotoGP partnerships
- Rugby – Club and tournament sponsorships
- Basketball – NBA partnerships, European leagues
- Golf – Tournament and player sponsorships
- Ice Hockey – NHL and European league sponsorships
- Equestrian Sports – Polo, show jumping, racing events
- Snooker, Pool, Racing – High-visibility event-led opportunities
Wherever your audience is, we can help you reach them through strategic sports sponsorship.
iGaming Sport Sponsorship Services
We work with all levels of organisation in sport including Local, Regional, National and Global sports federations.
We have working relationships with a number of professional clubs and leagues – in the UK, Europe, Australia, New Zealand, North America and Africa.
We also have contacts with most of the big sports agencies, especially useful for sports bookmakers looking for credible brand ambassadors.
The types of sponsorship deals we broker and manage range from event-led sponsorships ranging from £100, up to globally televised recognised sporting events which might cost brands up to £10M to sponsor an event as the title sponsor for 1 year.
We work with lots of football clubs and associations, helping to drive more revenue from the iGaming sector to their brands.
Please contact us today if you would like to discuss sports sponsorship for your iGaming brand – we are happy to give you some free consultation and advice, before planning some campaigns for you with the sports teams we work with.
The sports sponsorship rights holders pay all of our commissions.
How Our Sports Sponsorship Process Works
Simple, Efficient, Effective
- Initial Consultation – We discuss your brand goals, audience, and preferred sports categories.
- Sponsorship Scouting – We identify relevant opportunities from our network of clubs, events, and athletes.
- Deal Structuring – We negotiate and finalise a bespoke sponsorship package tailored to your needs.
- Activation Strategy – We help you activate the sponsorship through media, digital, and matchday campaigns.
- Performance Tracking – We provide reporting on exposure, engagement, and player acquisition impact.
Ready to Secure a Game-Changing Sports Sponsorship?
Whether you want to sponsor a football team, an esports organisation, a boxing event, or a motorsport championship, The Casino Marketing Shop is your expert guide to the world of iGaming sports sponsorship.
👉 Contact us today for a free consultation and discover the perfect sponsorship opportunities for your casino or sportsbook brand.
As well as sports sponsorship we also act as a sportsbook marketing agency driving players online using SEO, PPC and Social Media.
The Casino Marketing Shop — Your Trusted iGaming Sports Sponsorship Agency
At The Casino Marketing Shop, we deliver more than just access to sports sponsorship — we deliver strategic partnerships that power brand growth, player loyalty, and long-term success. We also work as a sports betting marketing agency driving players online.
Let’s put your brand at the heart of the sporting action — and into the hearts of your target players.
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