Expert iGaming Consultancy Services for Growing Gambling Brands

At The Casino Marketing Shop, we offer specialist iGaming consultancy services tailored for ambitious brands ready to scale. Whether you’re launching a new platform, optimising an existing brand, or preparing for M&A activities, our fractional C-level consultancy helps you unlock the full potential of your business.

With over 20 years of iGaming marketing and commercial leadership experience, our CEO provides fractional CMO and Commercial Director services to online casinos, sportsbooks, affiliates, B2B providers, and tech suppliers around the world.

If you’re looking for a trusted partner with real-world experience in casino marketing, B2B iGaming sales, affiliate program growth, or player acquisition strategy, you’re in the right place.

Why Choose The Casino Marketing Shop for iGaming Consultancy?

At The Casino Marketing Shop, we combine hands-on industry experience with strategic insight to drive real, measurable outcomes.

✅ Over two decades of direct iGaming, sports betting, and gambling marketing experience
✅ Proven commercial leadership across multiple gambling verticals
✅ Deep understanding of affiliate marketing, SEO, paid media, CRM, and product development
✅ Practical, actionable advice rooted in commercial performance metrics

Whether you need strategic guidance or hands-on operational support, our iGaming consultants offer flexible solutions on a daily, weekly, or monthly basis to fit your business needs.

Our iGaming Consultancy Services

Fractional CMO and Commercial Director Services

When you don’t need a full-time executive but require world-class leadership, our fractional CMO and Commercial Director services provide strategic marketing and commercial management without the long-term commitment.

We help you define the right vision, build high-performing teams, and execute impactful marketing strategies.

Areas of Expertise in iGaming Consultancy

Our consultancy services span the full iGaming and gambling marketing ecosystem:

Affiliate Marketing Consultancy

• Affiliate program strategy and structure
• Affiliate software selection and migration
• Affiliate SEO and outreach
• Recruitment management
• KPI-based affiliate performance optimization

B2B iGaming Sales and Marketing

• B2B sales outreach planning
• CRM system selection and optimisation
• Advertising strategies targeting B2B buyers
• Finance and operational advisory for B2B iGaming

B2B Product Development and Auditing

• Affiliate platform audits
• Player experience audits
• CRM development, segmentation, and workflows
• New product development consulting

Creative and Design Consultancy

• Website UX/UI consultation
• Banner design guidance
• Landing page CRO (Conversion Rate Optimisation)
• Video and TV creative advisory

Digital PR Strategy for iGaming Brands

• Press release creation and distribution
• National and international media outreach
• Link building via digital PR
• Crisis communications planning

iGaming Mergers, Acquisitions, and Investment Advisory

• M&A brokering for iGaming companies
• Business valuations
• Due diligence consultancy
• Finance raising strategy for operators and B2B businesses

Paid Media (PPC) Strategy

• Media planning and buying consultancy
• Google Ads, Bing Ads, Display Network, programmatic buying
• PPC account audits and optimisation plans
• Competitive landscape analysis

SEO Strategy for Gambling Brands

• On-page SEO audits and action plans
• Link-building strategy and execution
• Competitor SEO analysis and gap identification
• Long-term SEO roadmaps

Social Media Strategy

• Organic and paid social media campaigns
• SEO integration with social campaigns
• Audience targeting and engagement strategies
• Platform-specific optimisation (Facebook, Twitter, TikTok, Instagram)

Sports Sponsorship Consultancy

• Sponsorship negotiation and planning
• Sports marketing campaign development
• Rights management and brand activation strategies

TV Advertising Consultancy

• Creative concept development
• TV media buying and planning
• Attribution and performance analysis for TV campaigns

Flexible Consultancy Options to Fit Your Needs

At The Casino Marketing Shop, we know that every business has different needs at different stages. That’s why we offer:

• Daily consulting rates for project-based or urgent strategic support
• Weekly consultancy engagements for campaign launches or team leadership support
• Monthly fractional executive roles for brands needing long-term, ongoing leadership

iGaming Consultancy with a Commercial Focus

Unlike many consultancy firms, we don’t just give you theoretical advice. Every recommendation we make is geared toward tangible business outcomes — whether that’s player acquisition, partner expansion, increased brand visibility, or revenue growth.

We don’t just advise; we execute where needed, helping you turn strategy into action.

FAQs About our iGaming Consultancy Services

What is an iGaming Consultant?

An iGaming consultant is a specialist advisor who helps gambling businesses optimise their operations, marketing, and commercial strategies. They often bring decades of hands-on industry experience and provide tailored advice across player acquisition, affiliate management, SEO, PPC, CRM, and business development.

When Should I Hire an iGaming Consultant?

You should consider hiring an iGaming consultant if you are:

• Launching a new gambling brand
• Expanding into new markets
• Planning an M&A event
• Struggling with player acquisition costs
• Needing fractional executive leadership
• Seeking fresh commercial or marketing strategies

What Does a Fractional CMO Do in iGaming?

A fractional CMO provides strategic marketing leadership without you needing to hire a full-time executive. They help with brand positioning, performance marketing, affiliate programs, CRM development, campaign optimisation, and team management.

How Is iGaming Marketing Different from Standard Digital Marketing?

Gambling and iGaming marketing must navigate strict advertising regulations, platform bans, geo-restrictions, and a highly competitive environment. Expertise in compliance, ROI measurement, and player behaviour is critical — making specialised consultancy essential.

How Do You Price Your iGaming Consultancy Services?

We offer flexible pricing based on your needs:

• Day rates for short-term engagements
• Weekly retainers for medium-term projects
• Monthly fractional executive contracts for ongoing strategic leadership

Pricing varies based on scope, deliverables, and seniority of the consultant assigned.

Do You Provide Full-Service Marketing Execution Too?

Yes! While our consultancy arm focuses on strategy and leadership, The Casino Marketing Shop can also provide full execution support through our in-house teams for SEO, PPC, affiliate program management, website design agency and creative services.

We also build websites like this one, another casino marketing agency site we own.