How To Choose A Casino Marketing Agency Without Wasting Money
Contact our casino marketing agency here:
https://ift.tt/76chHeQ this short overview –https://www.youtube.com/watch?v=IBl2o5xjo0URecommended reading for iGaming operators & marketers:The A-Z of Casino Marketing:https://ift.tt/rBGjpyK A-Z of iGaming SEO:https://ift.tt/Ir4yenC you’re running an online casino, sportsbook, or gambling affiliate site, choosing the wrong marketing agency can cost you tens of thousands of pounds – and months (or years) of lost growth.In this video, I explain how to choose a casino marketing agency properly, the most common mistakes operators make, the red flags to watch for, and how to avoid burning budget on agencies that don’t actually understand iGaming.The biggest mistake operators makeThe biggest mistake I see is hiring a generic digital marketing agency and assuming iGaming is “just like any other niche”.It isn’t.Casino marketing involves:Gambling compliance and advertising restrictionsPlatform-specific rules (Google Ads, Meta, programmatic)GEO-specific licensing requirementsPlayer KYC, age gating, and responsible gambling obligationsIf your agency doesn’t work inside iGaming every day, you’re already exposed to unnecessary risk.The first question you must askBefore anything else, ask:“Who are your current or recent iGaming clients?”Not hypotheticals.Not “similar industries”.Actual casino, sportsbook, or gambling affiliate work.A legitimate iGaming agency should be able to clearly explain:Which markets they operate inWhich platforms they manageHow they handle compliance and riskIf they can’t – that’s a red flag.Beware of vanity metricsMany agencies sell:Traffic volumesImpressionsClicksRankings for low-value keywordsNone of these matter on their own.What matters in iGaming is:Depositing playersCost per acquisition by GEOPlayer value over timeRetention and lifetime valueIf an agency can’t talk confidently about commercial outcomes, they’re not built for this industry.Platform experience really mattersA serious casino marketing agency should be fluent in:iGaming SEO (not generic SEO)Google Ads gambling policiesAffiliate funnel optimisationGEO-specific compliance strategyIf an agency says “we’ll figure it out as we go” – you are the test budget.In iGaming, mistakes don’t just waste money.They get accounts banned and domains flagged.How we approach it differentlyAt The Casino Marketing Shop, we work exclusively in iGaming.That means:Compliance-first strategySEO and PPC built around licensed marketsReal operator and affiliate experienceNo generic templates or copy-paste playbooksWe don’t promise miracles.We build sustainable, scalable growth designed to last – not strategies that collapse six months later.Final thoughtsIf you’re considering hiring a casino marketing agency – or you’re already working with one and not seeing results – feel free to reach out for a second opinion.I’m happy to review what you’ve been sold and tell you honestly whether it makes sense.I’ve also linked to more videos and a couple of casino marketing books I’ve written above, which you may find useful.Website: https://ift.tt/YvutwBq: +44 7484 866107Telegram: casinomarketingshop
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/L4eMdvY
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