Casino TV Media Buying Agency Services
Casino TV Advertising Agency
As a leading casino TV advertising agency, we provide comprehensive media buying services to help your brand reach the right audience. Our team of casino media buying and iGaming TV experts understands the nuances of the casino industry and can craft targeted Tv advertising and sponsorship campaigns that deliver measurable results.
We also deliver casino SEO, PPC, Website Design, TV and Sports Sponsorship campaigns for online casinos here at The Casino Marketing Shop.
By partnering with our casino TV advertising agency, you can rest assured that your marketing budget is being optimised to its full potential. Our proven track record of success speaks for itself, and we’re confident we can help you achieve your business objectives through the power of television advertising.
Contact our casino marketing agency today to see how we can help with your TV marketing plans.
Free Casino TV Media Plan?
If you sign a letter of authority to authorise us to buy TV media on your behalf – we will happily give you our TV media planning services without you having to pay us. Any media buys you choose to go ahead with – we will be paid commission by the broadcasters. So you don’t need to pay us – we pay the broadcasters for you.
Digital TV Ads for Online Casinos
TV Advertising Agency for Online Casinos
Casino TV Advertising Agency iGaming Media Buying Experts
Welcome to The Casino Marketing Shop — a leading casino TV advertising agency dedicated to helping online casinos, sportsbooks, and iGaming brands unlock the power of television.
With more than two decades of experience in TV media buying, creative production, and campaign optimisation, we’ve delivered over 100 successful casino TV advertising campaigns for some of the most recognisable brands in the gambling industry.
Whether you’re launching a new casino, growing your sportsbook, or building brand credibility in a competitive market, TV remains one of the most powerful and scalable marketing channels — when executed strategically.
Why Choose Us as Your Casino TV Media Buying Agency?
A Trusted Partner in iGaming Television Advertising
We’ve been doing this since the early 2000s, when our CEO began working in TV media sales at CNN International. Since then, our team has:
✅ Planned and delivered over 100+ iGaming TV ad campaigns
✅ Partnered with top broadcasters like CNN, CNBC, Sky Sports, and ITV
✅ Managed both operator and affiliate-led campaigns
✅ Produced live poker tournament broadcasts, CEO interviews, and brand TV ads
✅ Pioneered A/B testing across channels, genres, and programming to maximise ROI
With a proven track record, we offer a rare blend of creativity, commercial know-how, and data-backed strategy — making us the go-to TV media buying agency for online casinos and sportsbooks.
Our Casino TV Advertising Services
End-to-End TV Advertising Solutions for iGaming Brands
We offer fully managed TV marketing services tailored to meet your brand objectives and regional regulatory requirements. From creative production to campaign analysis, we guide you through every stage of the process.
Strategic TV Media Planning
We help you plan and buy the right TV inventory based on your goals, player demographic, and budget. This includes:
Audience targeting by region and channel
Programming alignment (sports, reality, business news, etc.)
Media cost optimisation
Regional vs. national exposure planning
Casino TV Media Buying
Thanks to our partnerships with top broadcasters, we offer:
Access to premium ad slots on leading TV networks
Cost-effective sponsorship opportunities
Programmatic and direct media buying models
Broadcaster-negotiated deals that save you money
Bonus: If you sign a Letter of Authority for us to buy TV on your behalf, our media planning is free — as we’re compensated by the broadcaster, not you.
Creative Production for TV Campaigns
We bring your vision to life with:
Script development and creative direction
Studio production and editing
Animation, voiceovers, and compliance reviews
Talking-head interviews, live-action commercials, and poker show broadcasts
We also work with top-tier production partners to ensure cost-effective delivery without compromising on quality.
Sponsorship Activation
Beyond traditional spot ads, we help casinos and sportsbooks secure powerful TV sponsorship placements, including:
Segment sponsorship (e.g., weather, sports updates)
In-show branding
Competition tie-ins
Sponsored programming blocks
TV Campaign A/B Testing (Our USP)
We are one of the only agencies in the iGaming industry to have thoroughly A/B tested TV programming and performance, testing different ad types, times, and genres across multiple channels.
This testing revealed CPA variations of up to 10X depending on the content — proving the importance of optimised programming placement. One campaign has run successfully for over 15 years based on these insights.
The Benefits of Casino TV Advertising
Why Invest in TV Advertising for iGaming?
While digital channels are vital, TV offers unique benefits that online platforms can’t always replicate:
Massive Reach and Brand Visibility
TV can reach millions of potential players, quickly building brand recognition and trust at scale — especially when paired with high-profile sponsorships or prime-time slots.
Higher Player Trust and Conversion
Studies consistently show that players trust brands they see on television more than digital-only ads. This translates into higher conversion rates and stronger long-term brand loyalty.
Compliance-Safe Messaging
When planned properly, TV offers a controlled environment for brand-safe, regulation-compliant advertising — even in highly restricted iGaming jurisdictions.
Consistent Performance Across Channels
TV drives multi-channel lift — boosting branded search, improving conversion from SEO/PPC, and driving traffic spikes across all your digital properties.
Casino TV Creative Production Agency
Are you looking to make a significant impact on the small screen? Look no further than our TV creative production services for iGaming brands and casinos. We have 20+ years of experience developing creatives for TV Sponsorship and Advertising campaigns.
We can develop and brainstorm creative ideas with you from scratch. We can then implement those plans through brokering in qualified creative production agencies at a cost-effective rate.
We can bring your vision to life with our extensive experience in developing creatives for casino TV sponsorship and advertising campaigns. From brainstorming original ideas to executing them flawlessly, our team of experts will guide you every step of the way.
Plus we have strong connections with top-notch creative production agencies, ensuring you get the best quality at a cost-effective rate.
Casino TV Advertising & Sponsorship AB Testing USP
One of our unique selling points is that we are one of the only TV media buying agencies in iGaming to thoroughly AB Test TV.
We have AB tested all types of programming, for instance, so we know what types of content convert best for casinos.
We did this using a unique domain—testing every TV channel and type of programming. After lots of AB Testing on the .tv domain, we switched to .com, where around 50% of the traffic from TV goes anyway through brand search on Google.
Results vary widely – with a response rate factor of 10X based on content programming alone. This means your CPA costs can be €100 CPA placing TV ads in one type of content vs, €1000 CPA using another. Exactly like you would find online.
We planned this AB test TV campaign so successfully that this TV campaign is still running around 15 years later.
We believe this is the longest-running TV campaign in the history of iGaming TV marketing, with the success being based on the thorough AB testing we did originally.
Contact us today and we will design and plan a TV media campaign for your brand.
Our TV Advertising Experience
Over the years, we’ve worked with:
bet365 (UK sports sponsorship and TV campaigns)
Over 100 TV advertising and sponsorship campaigns delivered since 2004
Live poker tournament broadcasts across European channels
Talking-head interviews for brands aired on CNBC Europe
Our clients span the globe — from the UK and Europe to North America and Australia — and we understand the regional nuances of gambling regulation and broadcast compliance.
Our Casino TV Advertising Process
From Consultation to Campaign — Here’s How It Works
Step 1 – Free Consultation
We assess your brand, goals, and market. You tell us what you’re aiming to achieve — and we’ll guide you through what’s possible.
Step 2 – Media Plan Development
We create a bespoke TV media plan, including programming recommendations, audience targeting, and forecasted outcomes — all at no cost to you if we manage the media buy.
Step 3 – Creative Development (Optional)
If needed, we assist with or fully produce your creative assets — including scripts, motion graphics, editing, and compliance approvals.
Step 4 – Campaign Launch
We handle all aspects of the media booking, trafficking, scheduling, and performance tracking — making sure your campaign launches on time and on budget.
Step 5 – Reporting and Optimisation
Once the campaign goes live, we track its performance and report back with detailed metrics. We also advise on future optimisations and cross-channel opportunities.
Book a Free Casino TV Media Plan
We’re ready to help you launch a powerful, ROI-driven TV campaign for your casino or sportsbook brand.
👉 Contact us today to book a free consultation or discuss a TV media plan with one of our casino marketing experts.
You’ll get:
Free media planning
Optional access to creative production partners
Transparent advice on what works best
Access to high-impact TV inventory
The Casino Marketing Shop — Your Partner for iGaming TV Success
At The Casino Marketing Shop, we don’t just buy media — we build integrated, high-performing TV campaigns that deliver real results.Our experience in gambling, combined with our hands-on media buying and creative production knowledge, means you can trust us to help you reach your players — on the biggest screen of all. As well as casinos we have also managed lots of sports betting TV advertising campaigns, as well as poker and bingo TV ads.Let’s plan something unforgettable.
FAQs
Geo-targeting initially - possibly scaled on a regional, national or international basis.
We then target by demographics, channel, time and content mostly.
Sportsbooks for instance need to target live sports.
Casinos need to target a totally different set of content programming.
Cost is obviously a big factor.
We get reports from the TV broadcasters showing what times, and how much was spent on each TV ad. We then cross-check these vs. brand search terms on Google, and direct visits - where most TV traffic comes from. We can usually work each TV ad back to a CPC rate given enough data to analyse.
Yes our CEO has delivered well over 100 TV campaigns for sportsbooks, casinos and bingo site. This positions him amongst the industries most experienced TV media buyers. Those campaigns renewed with at about a 75% success rate. I believe the CPC rate comes out at around £1 CPC with the CPA around £100 CPA based on analysis we've done before.
Before engaging with clients, we monitor forums like GPWA, Affiliate Guard Dog and Casinomeister. We read magazines like IGB, Trafficology and GPWA TImes - and subscribe to podcasts like J. Todd's at the GPWA. We speak with broadcasters and clients to keep abreast of the latest compliance changes in the markets we work in.
Our agency follows a thorough process for developing compelling creative concepts and messaging that resonate with casino audiences. We start with comprehensive market research to understand the target demographic, preferences, and competitive landscape.
Most clients don't care about brand awareness - they just want ROI. With TV media you get both. We have seen CPA rates ranging from €5 CPA (bwin told me that was their CPA cost when I ran a campaign with them on CNN) up to £100 CPA (32Red told us that's what their CPA was, many years ago, before they got bought out by Unibet).
It ranges from around £1 CPM up to £50 CPM. With a 50X cost factor, a 10X content factor and a 3X timing factor - its easy for inexperienced TV media buyers in iGaming to lose a load of money. Especially as most TV broadcasters hate iGaming brands and do their best to extract as much cash from them as possible.
We have the most experience with 100+ TV campaigns under our belt already. We have worked for many TV channels - so we understand how they sell their ads. With over 101 ways to sell you a TV ad - its easy for inexperienced media buyers to lose a stack of cash quickly.
Integrating casino TV ads with other marketing channels like SEO, PPC, and social media is crucial for a cohesive, effective campaign. TV ads build brand awareness but can be amplified through targeted digital efforts.
Television advertising in the casino industry presents challenges due to stringent regulations surrounding gambling promotion and the need to resonate with diverse audiences while respecting cultural norms.
We can produce high-quality TV ads ranging from £5K. If you want Messi and Ronaldo or Dan Bilzerian in your ad, that will of course cost a lot more.
Usually about 1-3 weeks. including getting clearance from compliance and broadcasters.
bwin told us their CPA was just €5 - when we tracked their traffic via cnn.com/bwin.
We run a 3-year campaign with bet365 that we believe delivered circa 100K players.
No our casino TV advertising agency does not work with unlicensed casinos.
A £10K regional TV campaign split over 1-7 days.
Anything smaller and can be tough to track or measure affect.
This is what our casino TV advertising agency recommends.
As good as it gets frankly, appealing to high rollers who buy into the credibility your brand has which they found on TV. Much better quality than 99% of affiliate or social traffic from our experience. Its up there with organic search as the best traffic quality.
£5K on creative + £5K on ads.
A casino TV advertising agency helps iGaming brands plan, buy, and manage TV ad campaigns. This includes media buying from TV broadcasters, producing creative ads, and activating sponsorships to promote your casino or sportsbook on TV.
TV advertising budgets vary widely. Local campaigns may start from £10,000–£25,000, while national prime-time sponsorships can exceed £1 million. We tailor campaigns to your objectives and budget — without compromising ROI.
Yes. When executed correctly, TV can drive high-quality, converting traffic to your site. It also builds trust, especially among new players. Our long-running campaigns have proven TV's effectiveness for both operators and affiliates.
Absolutely. We offer full TV creative services — from concept and scripting to production and post-editing. We also have strong relationships with external studios to deliver exceptional quality at competitive rates.
Yes. We broker TV sponsorship deals with broadcasters and rights holders — including show segments, live events, sports highlights, and more. These allow your brand to “own the moment” during prime programming.
Our expertise in A/B testing TV sets us apart. We’ve tested different genres, time slots, and channels to optimise every pound spent. This approach delivers significantly lower CPAs and better ROI compared to traditional agencies.
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