Benefits of Our iGaming PPC Management

Choosing The Casino Marketing Shop for your PPC services offers several benefits:

• Maximum ROI: Our casino advertising consultants are experts at optimizing PPC campaigns to maximize return on investment. We focus on driving traffic and conversions while keeping your CPA costs within budget.
• Continuous Campaign Optimization: We continually monitor and adjust your PPC campaigns to ensure they deliver the best results.
• Conversion Rate Optimisation: Our PPC services help increase your casino’s conversion rates, as we analyse your affiliate and player user journeys before we activate our media buys. This leads to more players and higher revenue for your business.
• Quality Suppliers: We only work with large online PPC networks with massive scalability for the largest player volumes.

Book a Free iGaming Casino PPC Consultation

Book a free consultation with our of our casino PPC agency experts to arrange a test campaign for your business.

Try our casino marketing agency services today.

Why Choose our Casino PPC Agency?

We have decades of experience working with the biggest and best PPC networks for casinos, sportsbooks and other brands in iGaming. We deliver custom PPC campaigns for iGaming clients with 100s of targeting options to ensure CPA targets are met and player volumes are maximised.

Why Choose The Casino Marketing Shop for Casino PPC Management?

At The Casino Marketing Shop, we don’t believe in one-size-fits-all PPC solutions. Every casino and sportsbook we work with receives a custom-built, data-driven PPC campaign designed to deliver players at the right cost per acquisition (CPA) and lifetime value (LTV).

✅ 20+ years of iGaming PPC and media buying experience
✅ Deep industry knowledge of regulated gambling advertising
✅ Direct relationships with Google, Microsoft, Facebook, YouTube advertising platforms
✅ Expertise in targeting, compliance, and conversion optimisation
✅ Bespoke keyword strategies tailored to casino player acquisition

When you need a specialist iGaming PPC agency that speaks your language, understands your challenges, and drives real results — we’re ready to help.

Our Casino PPC Services

Full-Service PPC Management for Casinos and Sportsbooks

PPC Strategy Development

We start by understanding your brand goals, market conditions, and CPA targets — then build a fully customised PPC strategy that aligns with your budget and objectives.

Casino Keyword Research and Targeting

Our proprietary keyword lists, refined over years of PPC campaigns, help us:

• Target high-intent player searches

• Optimise bidding strategies

• Reduce wasteful ad spend

• Improve quality scores for better ad placements

Campaign Creation and Launch

We craft compelling ad copy, design creative assets, and set up campaigns across major platforms:

• Google Ads (Search, Display, YouTube)

• Microsoft Ads (Bing)

• Facebook and Instagram Paid Social

• YouTube Pre-Roll Video Advertising

Continuous Optimisation and Scaling

We don’t “set and forget” your campaigns. We continuously monitor and optimise to:

• Lower CPA

• Increase click-through rates (CTR)

• Improve player conversion rates

• Scale volume profitably

Advanced Tracking and Reporting

With robust tracking and real-time analytics, you’ll always know:

• How much you’re spending

• What your CPA is

• What your player acquisition funnel looks like

• Where optimisations are driving the biggest gains

The Benefits of Choosing Our iGaming PPC Agency

Results-Driven Casino PPC Management

Partnering with The Casino Marketing Shop gives your brand key advantages:

Maximum Return on Investment

Our PPC managers focus relentlessly on driving efficient traffic that converts — not just clicks.

Lower CPA Rates

Through automated bidding optimisation and expert campaign management, we achieve some of the lowest CPAs in the iGaming industry.

Better Conversion Rates

We analyse your landing pages, player journeys, and sign-up flows to ensure your traffic converts at the highest possible rates.

High-Quality Traffic Sources

We only work with trusted, large-scale advertising networks that deliver real players, not bots or incentivised traffic.

Expertise in Gambling Compliance

Navigating the complex regulations around gambling advertising is our speciality. We ensure your ads stay compliant across multiple jurisdictions and platforms.

Our PPC Platforms and Targeting Options

Where We Run Your Casino PPC Campaigns

We advertise across all major pay-per-click networks trusted by top gambling brands:

• Google Ads (Search, Display, YouTube)

• Microsoft/Bing Ads

• Meta Ads (Facebook, Instagram)

• YouTube Advertising

• Programmatic Networks and DSPs

Custom Targeting Options

Our campaigns offer hundreds of targeting combinations, including:

• Geo-targeting (country, city, zip code)

• Device targeting (desktop, mobile, tablet)

• Language targeting

• Dayparting (ad scheduling)

• Interest and demographic targeting

• Retargeting past visitors and abandoned players

By tailoring these variables, we achieve the best possible ROI for your PPC budget.