Case Studies

Case Studies

32Red
32Red
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32Red

32Red

Brief:
UK TV Campaign

Solution:
For this client I built an experimental TV campaign, whereby we tracked responses through a newly designed unique domain. We then analysed the data, and optimised the campaign based after lots of AB testing. This UK TV campaign ran for many years.

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bet365
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Bet365 Logo.svg

bet365

Brief:
TV Media Buying – UK

Solution:
Over an 18 month negotiation a 2-year sponsorship deal for the TV broadcasting sponsorship rights of The Premiership, Bundesliga, Serie A, Eredivisie and The Scottish Football broadcast in the UK for bet365 – with one of my main TV media suppliers at that time. The media value we accrued was amazing value and bet365 realised incredible ROI which helped establish their brand as one of the leading bookmakers in the UK years ago. This campaign ran for 2 years.

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Betfred
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Betfred

Brief:
TV Creative + Media Buying – EMEA and UK

Solution:
I worked with Betfred for a few years helping them push their brand online. I helped promote their casino, bingo and poker sites when they were new. I also helped their brand start pushing outside of the UK for the first time. I produced some superb TV creative featuring Fred Done for Betfred. This campaign ran for 2 years.

bwin
bwin
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bwin

bwin

Negotiated a big discount on a TV media buy for bwin, that we tracked with a unique URL, sending traffic from the TV directly through the unique link. They informed me that the CPA through that link was around €5 which is truly incredible ROI.

Casimba Gaming
Casimba Gaming
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Casimba Gaming

Casimba Gaming

We delivered SEO content and backlink solutions to some Casimba brands to counter Google’s core algorithm updates in 2024. We were the first SEO agency to push their rankings up in a few years and generated healthy ROI for them.

goldenpalacecasino

Golden Palace
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goldenpalacecasino

Golden Palace Casino

Brief:
UK & Ireland Marketing Manager

Solution:
I managed the offline marketing budget for Golden Palace for 2 years in the UK and Ireland. I produced some great TV creatives for them.

We sponsored TV shows like Ant N’ Decs “PokerFace” gameshow.

We also sponsored lots of quirky events that captured worldwide attention – like sponsoring tatoos and interested events like The World Gurning Championships.

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GVC Holdings
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GVC Holdings

Brief:
UK Online Casino Owner

Solution:
I designed and marketed two white-label bingo and casino sites in the UK for a few years, before flipping them to GVC for a profit after a few years of developing the sites.

With a modest SEO budget I was acquiring ~£250K/month worth of Google traffic, and this project taught by all about successful SEO through hands on trial and error.

Imperus Technologies
Imperus Technologies
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Imperus Technologies

Imperus Technologies

I did some M&A work for this fresh social casino tech platform – helping them secure $100m of investment and float on the Canadian stock market.

Ladbrokes
Ladbrokes
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Ladbrokes

Ladbrokes

Negotiated a cracking TV deal for Ladbrokes with around a 75% discount. I produced the creatives for their TV campaign and I believe the CPA delivered was in the €20 CPA ballpark based on all feedback I had.

progress play casinos
Progress Play
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progress play casinos

Progress Play

Brief:
Global Casino Owner

Solution:
Built and marketed an online casino in six languages targeting 100+ countries.

Affiliate program developed with 100s of live affiliates.

SEO and PPC program developed successfully.

After delivering 5,000 or so new depositing players in 2 years or so – before I flipped site on, to progress from being an online casino owner.

Rogers Bingo
Rogers Bingo
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Rogers Bingo

Rogers Bingo

Acted as fractional UK CMO for a few years driving their brand into the UK market. Work included eCRM, email marketing, affiliate work and PPC management.

Stan James
Stan James
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Stan James

Stan James

I negotiated a ~90% discount on a seven figure TV deal for the owner of Stan James which I believe delivered them 10,000s of new players in the UK and EMEA. Also helped launch their online poker brand, which was the first online poker brand ever seen on national TV in the UK.

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Touch Casino
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logo touch casino 1

Touch Casino

We delivered a marketing audit on this casino clients operations, to help reduce their CPA costs and increase player lifetime values. We also delivered SEO services including content and link building.

The Poker Channel
The Poker Channel
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The Poker Channel

Touch Casino

Delivered some business development work with their CEO, when the channel was new, as their exclusive media sales house, in the early days of my iGaming career.

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Total Affiliates
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Total Affiliates

Brief:
PPC Affiliates

Solution:
I have delivered 100s of new depositing customers to this client through PPC advertising. Results have always been strong and we appreciate having worked together for over 10 years now.

Unibet.png
Unibet
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Unibet.png

Unibet

Brief:
UK Media Buyer + PPC

Solution:
I managed a bunch of campaigns and suppliers for Unibet in the UK including data owners, affiliates, social media influencers and big ad networks including Google Adwords and Microsoft Ads.

In the region of 3,000 new depositing customers were delivered at a very healthy profit for Unibet.

“Welcome to The Casino Marketing Shop and some case studies from your one-stop shop for high-quality digital marketing casino solutions and iGaming consultancy services.

Please find above a selection of case studies and examples of my work in the iGaming business.

I believe that all of these campaigns made my clients featured in these case studies a really healthy ROI.

Below are some iGaming publications further showcasing more of my work.

I look forwards to delivering more successful direct marketing campaigns and case studies like this for my clients in the future.

Please contact me if you would like to discuss similar marketing campaigns for your business.”

Christian Strutt
Managing Director
The Casino Marketing Shop t/a Milton Keynes Marketing Ltd

iGaming Industry Press Features

Here are some of the iGaming magazines I have worked with to produce content featured in their iGaming marketing magazines. Previous features included topics such as SEO, PPC, affiliate marketing, TV advertising, sponsorship, UK gaming market conditions, and future trends.

We are not affiliated with these publishers; however, we highly respect their credibility, content, and audience—hence, we are always delighted to provide them with informative content about iGaming marketing upon request.

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