One of the biggest risks in iGaming affiliate marketing isn’t traffic, rankings, or monetisation — it’s choosing the wrong affiliate programme.Many beginners assume all gambling affiliate programmes operate fairly, pay reliably, and apply terms consistently. Unfortunately, that isn’t always the…
One of the most common questions in iGaming affiliate marketing is simple: where does profitable traffic actually come from?Many beginners enter gambling affiliate marketing believing there’s a single “best” traffic source, only to find that copying surface-level tactics rarely leads…
iGaming affiliate marketing has never been a static industry — but the pace of change is accelerating, and many affiliates are still building strategies based on assumptions that may not hold long term.In this short video, I explain why iGaming…
One of the most misunderstood concepts in iGaming affiliate marketing is NGR — Net Gaming Revenue.Many beginners focus on commission percentages without fully understanding what NGR actually means, how it’s calculated, and why it directly affects how much affiliates are…
iGaming affiliate marketing isn’t just about traffic, content, or monetisation — it’s also about operating within legal, regulatory, and platform boundaries that many beginners overlook entirely.One of the fastest ways to fail in gambling affiliate marketing isn’t poor SEO or…
One of the biggest reasons iGaming affiliates fail is trying to target everyone instead of focusing on a clear, specific niche.In this short video, I explain why niche selection matters in gambling affiliate marketing, how choosing the wrong niche slows…
Most iGaming affiliates focus on traffic first — but fail because they don’t track, optimise, or scale their activity properly.In this short video, I explain how gambling affiliate marketing should be measured, improved, and scaled over time, and why guessing…
iGaming affiliate marketing isn’t static — and many beginners are building strategies based on how things used to work, not where the industry is heading.In this short video, I explain why iGaming affiliate marketing is changing, what pressures are shaping…
iGaming affiliate marketing looks simple on the surface — but most beginners misunderstand how it actually works and where the money is really made.In this short video, I explain the core mechanics behind gambling affiliate marketing, what beginners should focus…
TV advertising works best in gambling when it’s treated as part of a wider marketing system — not a standalone performance channel.In this video, I explain how TV fits alongside SEO, PPC, affiliates, and other acquisition channels to support sustainable,…
Running TV ads for a gambling or iGaming brand before the foundations are in place is one of the easiest ways to waste budget.In this video, I explain what gambling brands need ready before launching TV advertising — including tracking,…
One of the most common reasons TV advertising fails for gambling brands is underinvestment.In this video, I explain why TV requires a minimum level of spend to generate meaningful data, awareness, and commercial impact — and why “testing TV cheaply”…
TV advertising isn’t right for every gambling brand — and pretending otherwise is one of the fastest ways to burn budget.In this video, I explain when TV advertising doesn’t make sense for gambling and iGaming operators, including budget size, timing,…
One of the biggest mistakes gambling brands make with TV advertising is looking for the wrong signals.TV ROI doesn’t usually show up as a neat conversion report — it appears through indirect indicators like brand search lift, direct traffic, improved…
One of the biggest reasons gambling brands misjudge TV advertising ROI is timing.TV rarely delivers instant, last-click results — and treating it like a performance channel often leads to premature conclusions, budget cuts, and wasted opportunity.In this video, I explain…
Measuring TV advertising ROI in gambling isn’t about last-click attribution or short-term spikes — it’s about understanding contribution, lift, and long-term impact across the wider marketing mix.In this video, I explain how experienced gambling and iGaming brands should actually assess…
