This video explains why ignoring platform advertising rules createsmaterial commercial and regulatory risk for iGaming brands,affiliates and their agencies, and how apparent short-term gains frompolicy “workarounds” can trigger long-term damage. ChristianStrutt outlines real-world scenarios where non-compliant creative,targeting or account behaviour leads to platform enforcement, networkbans and multi-million pound revenue losses.
Platform enforcementis rarely isolated to a single ad account; modern ad ecosystems applypenalties across publisher networks, merchant accounts and affiliatepartners which can remove critical distribution channels overnight.When Google or large ad networks escalate, the cost is not only paidmedia spend but lost customer acquisition, remediation costs andsenior management scrutiny.
Affiliates areparticularly exposed when they run campaigns targeting people,placements or messaging that fall outside regulated allowances, sincea single offending campaign can get an entire affiliate network oroperator partner suspended. Agencies that propose “loopholes”often underestimate escalation dynamics and the downstream commercialimpact on operator clients and their supply chains.
This discussioncovers practical controls: pre-clearance of creatives, strictaudience gating, compliant landing page content, documentedpromotional terms and tight publisher contracts that allocateresponsibility and remediation obligations. It also explains theimportance of account hygiene — separate, verified ad accounts,robust consent and age-verification signals, and clear audit trailsfor all paid activity.
We describe how toassess vendor proposals for compliance risk, including red flags towatch for in agency pitches and affiliate acquisition offers, andwhat to demand before signing new paid-media agreements. The videoadvocates a governance-first approach that balances growth targetswith defensible auditability and regulatory transparency.
If you manage paidacquisition, affiliate programmes or agency procurement in regulatedgambling markets, this content is focused on the decisions you'llneed to justify to senior leadership under scrutiny. The aim ispractical: reduce the probability of large-scale enforcement whilepreserving sustainable user acquisition performance.
Requesting expertadvice early can materially reduce remediation costs and reputationalharm, and ensure your paid-media roadmap is both growth-oriented anddefensible. For guidance tailored to operators, affiliates andbetting brands, contact Milton Keynes Marketing and Christian Struttfor a compliance-first consultation.
Relevant Resources:
– Contact ourcompany owner Christian Strutt and request expert advice via ouriGaming marketing agency:https://ift.tt/PXJfcdo
– Learn howcompliance-first affiliate programmes are scoped and managed:https://ift.tt/ZXyTuYt
– Explore specialistcasino marketing services that prioritise regulated channels andauditability:https://ift.tt/Wbc6Fpf
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/pxrX4ZA
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