Measuring TV advertising ROI in gambling isn’t about last-click attribution or short-term spikes — it’s about understanding contribution, lift, and long-term impact across the wider marketing mix.
In this video, I explain how experienced gambling and iGaming brands should actually assess TV performance, what metrics matter, and how TV fits alongside digital channels like SEO, PPC, and affiliates.
This is part 4 of a short series on gambling marketing ROI, focused on realistic, commercially sound ways to evaluate TV advertising without relying on misleading attribution models.
🔗 Watch the full long-form breakdown here
🔗 UK TV advertising & media buying services
🔗 Dedicated iGaming & casino TV media buying agency
👉 Watch the rest of the series to understand how TV fits into a profitable gambling marketing strategy.
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/6QvVGMi
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