TV advertising is still one of the biggest spend areas in gambling — and one of the most misunderstood.
In this video, I explain why measuring TV ROI in gambling is so difficult, where attribution breaks down, and why most operators end up relying on misleading indicators instead of real performance data.
This is part 2 of a short series on gambling marketing ROI, focusing on how TV, brand spend, and offline channels should actually be evaluated.
If you’re responsible for budget allocation, acquisition cost, or marketing effectiveness in gambling or iGaming, this will help you avoid false positives and bad decisions.
👉 Watch the full series to understand how experienced teams assess TV properly.
Contact me directly at my local TV ads agency
Or contact my iGaming TV media buying agency direct.
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/tqoCgcF
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