This video cuts through common SEO scams targeting iGaming, casino and sportsbook marketers and explains safe, compliance-first link building that works in regulated markets.
Christian Strutt highlights red flags—guaranteed rankings, PBNs, secret automated link schemes and site-wide footer spam—and outlines the practical alternatives operators and affiliates should demand from agencies
.Avoid agencies promising “page one in 30 days” or secret link networks; those tactics are high-risk and obsolete. Instead prioritise contextual placements on authoritative gaming media, brand mentions and PR-led coverage that align with country-specific regulatory requirements.Link quality and placement matter far more than raw volume; a contextual link from a relevant, reputable domain beats cheap bulk links every time.
We rarely buy links; focus on earned coverage, partnerships and optimised affiliate platform pages to unlock latent SEO value across thousands of landing pages.
If your site is hit by a sudden spam increase, Google’s systems are better at filtering noise than they used to be, but you should still monitor backlinks for clear toxicity.
Steer clear of expired-domain tricks, footer-wide site links and Fiverr-style mass link services that introduce unnecessary risk.
When evaluating agencies, ask directly: where do your links come from, how are placements secured, and how do you demonstrate compliance with advertising rules for each market?
Request case studies that show strategic, measurable link-building activity rather than vague promises or rank guarantees.
This content is aimed at senior marketing leaders, CMOs, operators and affiliate managers who need pragmatic, long-term SEO strategies for regulated gambling verticals. Use these principles to vet partners, optimise internal affiliate structures and reduce dependency on brittle short-term tactics.
If you’d like bespoke advice or an audit of your current link profile and affiliate platform, request a consultation with our team led by Christian Strutt.
We provide compliance-first SEO and link-building strategies tailored to casino, sportsbook and affiliate businesses operating in regulated jurisdictions.
Relevant Resources:- Learn how a compliance-first iGaming marketing agency supports long-term growth: – See how gambling affiliate marketing platforms can be optimised for SEO value and regulatory alignment.- Contact our company owner Christian Strutt to request expert advice or a technical backlink audit from our casino marketing agency.
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/H4an7F9
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