One of the most overlooked — and risky — aspects of gambling and iGaming marketing is location targeting.Many advertisers and affiliates assume that if an ad is approved, the targeting must also be compliant. In reality, targeting the wrong locations, jurisdictions, or audiences is one of the fastest ways to trigger account restrictions, rejected ads, or wider platform scrutiny — even when creatives and landing pages look fine.In this short video, I explain why location targeting matters so much in gambling marketing, how compliance requirements differ by country and region, and why “broad targeting” is rarely a safe strategy in regulated verticals. This applies whether you’re running Google Ads, managing paid media, or driving affiliate traffic through content and distribution platforms.One of the biggest mistakes brands make is assuming that licensing alone solves targeting issues. In reality, platforms like Google assess multiple signals: geographic intent, language alignment, landing page disclosures, responsible gambling messaging, and consistency between ad copy and the user’s location. When these don’t align, enforcement can happen quickly — and often without detailed explanation.This video focuses on risk awareness, not workarounds. Understanding where you are allowed to advertise, who you are allowed to target, and how platforms interpret geographic intent is essential for sustainable gambling marketing. Brands that take a conservative, jurisdiction-aware approach are far more likely to maintain long-term visibility than those pushing boundaries.This clip forms part of a broader discussion around gambling marketing strategy, compliance, and longevity — areas where many advertisers underestimate the impact of small targeting decisions until accounts are already limited.Contact my casino marketing agency here:https://miltonkeynesmarketing.uk/casino-marketing-agency/🔗 Watch the full beginner guide here:https://youtu.be/RUDfxfDr8dM👉 If you’re marketing gambling or iGaming products, understanding location targeting and compliance before scaling spend can save significant time, cost, and disruption.I also run a dedicated iGaming marketing agency working with operators and affiliates across regulated markets, focusing on compliant, jurisdiction-aware strategies rather than risky expansion tactics.My iGaming marketing agency:https://ift.tt/OmKflUP
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