How To Choose A Casino Marketing Agency Without Wasting Money
Contact our casino marketing agency here:
https://ift.tt/g3WZmx6
Watch this short overview –https://www.youtube.com/watch?v=IBl2o5xjo0U
Recommended reading for iGaming operators & marketers:
The A-Z of Casino Marketing:https://ift.tt/rpPEK6s
The A-Z of iGaming SEO:https://ift.tt/0OTB2gU
If you’re running an online casino, sportsbook, or gambling affiliate site, choosing the wrong marketing agency can cost you tens of thousands of pounds – and months (or years) of lost growth.
In this video, I explain how to choose a casino marketing agency properly, the most common mistakes operators make, the red flags to watch for, and how to avoid burning budget on agencies that don’t actually understand iGaming.
The biggest mistake operators make
The biggest mistake I see is hiring a generic digital marketing agency and assuming iGaming is “just like any other niche”.
It isn’t.Casino marketing involves:
Gambling compliance and advertising restrictions
Platform-specific rules (Google Ads, Meta, programmatic)GEO-specific licensing requirements
Player KYC, age gating, and responsible gambling obligations
If your agency doesn’t work inside iGaming every day, you’re already exposed to unnecessary risk.
The first question you must ask
Before anything else, ask:“
Who are your current or recent iGaming clients?”
Not hypotheticals.Not “similar industries”.
Actual casino, sportsbook, or gambling affiliate work.
A legitimate iGaming agency should be able to clearly explain:
Which markets they operate in
Which platforms they manage
How they handle compliance and risk
If they can’t – that’s a red flag.
Beware of vanity metrics
Many agencies sell:
Traffic volumes
Impressions
Clicks
Rankings for low-value keywords
None of these matter on their own.
What matters in iGaming is:
Depositing players
Cost per acquisition by GEO
Player value over time
Retention and lifetime value
If an agency can’t talk confidently about commercial outcomes, they’re not built for this industry.
Platform experience really matters
A serious casino marketing agency should be fluent in:
iGaming SEO (not generic SEO)
Google Ads gambling policies
Affiliate funnel optimisation
GEO-specific compliance strategy
If an agency says “we’ll figure it out as we go” – you are the test budget.
In iGaming, mistakes don’t just waste money.
They get accounts banned and domains flagged.
How we approach it differently
At The Casino Marketing Shop, we work exclusively in iGaming.
That means:
Compliance-first strategy
SEO and PPC built around licensed markets
Real operator and affiliate experience
No generic templates or copy-paste playbooks
We don’t promise miracles.
We build sustainable, scalable growth designed to last – not strategies that collapse six months later.
Final thoughts
If you’re considering hiring a casino marketing agency – or you’re already working with one and not seeing results – feel free to reach out for a second opinion.
I’m happy to review what you’ve been sold and tell you honestly whether it makes sense.
I’ve also linked to more videos and a couple of casino marketing books I’ve written above, which you may find useful.
Website: https://ift.tt/sPi23jG
WhatsApp: +44 7484 866107
Telegram: casinomarketingshop
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/L4eMdvY
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