Sportsbook PPC Agency Explained: Why Most New Campaigns Lose Money
Contact our sportsbook marketing agency here:https://ift.tt/rDZSMTW this short overview –https://www.youtube.com/watch?v=IBl2o5xjo0URecommended reading for iGaming operators & marketers:The A-Z of Casino Marketing:https://ift.tt/rBGjpyK A-Z of iGaming SEO:https://ift.tt/Ir4yenC you’ve ever launched a sportsbook PPC campaign and watched budget disappear with very little return, you’re not alone.Most new sportsbook PPC campaigns lose money – not because PPC doesn’t work, but because it’s usually handled by agencies that don’t understand how sportsbook acquisition actually works.In this video, I explain why sportsbook PPC campaigns fail, the most common mistakes agencies make, and what a proper sportsbook PPC setup should look like in regulated markets.PPC isn’t the problem – the setup isPPC itself isn’t broken for sportsbooks.What’s broken is how campaigns are commonly structured.Too many agencies treat sportsbook PPC like:E-commerceGeneric lead generationOr standard finance advertisingBut sportsbooks are a completely different environment.You’re dealing with:Gambling ad policiesGEO and licensing restrictionsPlayer intent cyclesOdds-driven behaviourHighly competitive keywordsGet any of this wrong, and you’re burning money from day one.Mistake #1: Starting too broadOne of the biggest reasons sportsbook campaigns lose money early is starting too broad.Agencies often go straight for:Generic betting keywordsBig match termsHigh-volume event trafficThat traffic is expensive, unfocused, and often converts poorly.Effective sportsbook PPC starts narrow:High-intent search termsSpecific markets or bet typesClear intent tied to deposit behaviourIf you don’t control intent early, your CPA will spiral.Mistake #2: Ignoring the funnelAnother major issue is optimising for clicks instead of players.Clicks don’t matter.Traffic doesn’t matter.What matters is:RegistrationsFirst depositsCost per funded accountPlayer value by GEOIf your PPC agency can’t clearly explain:How traffic becomes playersWhere drop-off occursHow optimisation continues after the clickThey’re guessing — not managing performance.Mistake #3: Compliance and account riskThis is where many operators get burned.Poor sportsbook PPC setups often lead to:Disapproved adsSuspended accountsFlagged domainsOr permanent Google Ads bansA proper sportsbook PPC agency builds campaigns around compliance, not shortcuts.If an agency talks about “getting around” policies rather than working within them, that’s not clever – it’s dangerous.What a good sportsbook PPC agency actually doesA serious sportsbook PPC agency focuses on:Controlled testing phasesIntent-led keyword structuresGEO-specific complianceLanding pages built for conversion, not trafficContinuous optimisation based on player behaviourIt’s slower at the start – but far more profitable long-term.Final thoughtsAt The Casino Marketing Shop, sportsbook PPC is built to protect both your account and your budget.We don’t promise overnight wins.We build campaigns that scale safely, predictably, and profitably.If you’re about to launch a sportsbook PPC campaign – or you’re already running one that’s losing money – feel free to get in touch for a second opinion.Website: https://ift.tt/YvutwBq: +44 7484 866107Telegram: casinomarketingshop
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/E7Xu2Ot
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