Running Google Ads in the gambling and iGaming space isn’t about finding clever tricks — it’s about discipline, consistency, and understanding how Google evaluates risk over time.In this recap video, I summarise five practical rules that help gambling advertisers and affiliates keep their Google Ads accounts running without unnecessary interruptions, rejections, or suspensions. These aren’t loopholes or guarantees — they’re principles based on how regulated advertising actually behaves in the real world.One of the most common mistakes brands make is assuming that once ads are approved, the hard work is done. In reality, Google’s enforcement systems are ongoing, automated, and often inconsistent. Small changes in copy, landing pages, compliance language, or targeting can trigger reviews long after a campaign has gone live.This video focuses on proactive risk management rather than reactive fixes. I explain why conservative account structure, consistent messaging, compliant landing pages, and careful monitoring matter far more than aggressive scaling or rapid experimentation in regulated verticals like gambling.Another key takeaway is that longevity matters more than speed. Brands that prioritise keeping accounts healthy over months and years tend to outperform those that chase short-term volume and constantly rebuild after enforcement issues. Stability builds trust — both with platforms and with audiences.This recap ties together broader themes around gambling marketing compliance, Google Ads policy awareness, and sustainable growth. Whether you’re an operator, affiliate, or agency, understanding these fundamentals helps reduce risk and protect marketing continuity.Contact my casino marketing agency here:https://miltonkeynesmarketing.uk/casino-marketing-agency/🔗 Watch the full beginner guide here:https://youtu.be/RUDfxfDr8dM👉 If you’re running Google Ads for gambling or iGaming, applying these principles before scaling spend can save significant time, budget, and disruption.I also run a dedicated iGaming marketing agency working with operators and affiliates across regulated markets, focusing on compliant, sustainable advertising strategies rather than risky shortcuts.My iGaming marketing agency:https://ift.tt/OmKflUP
from iGaming Marketing by Milton Keynes Marketing https://ift.tt/oYqeOWa
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